Scaling to $1M doesn’t take luck — just the right funnel in the right hands.

In this episode, I chat with Shane Henke, co-founder of Ascension Model, who helped a coach turn $50K in ad spend into $1M in just 90 days.

We unpack the exact funnel structure, landing page tweaks, and video sales letter (VSL) strategy that made it all happen.

You’ll learn:

• The “paradigm shift” hook that keeps leads glued to your VSL

• Why most funnels leak (and how to fix them fast)

• How testimonials, smart offers, and page speed boost conversions

• When to use an application form — and when to skip it

If you’re a coach or consultant ready to scale with clarity, this episode is your tactical roadmap.

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Want to learn more about Shane? Find him on ⁠LinkedIn⁠.